Place-Based Media is a form of advertising that is placed directly in front of their target audience. This type of advertisement typically blends into the environment, providing a great branding opportunity for the business.
At Orlando and Oviedo, Florida YMCA Family Center’s, Game Plan Media* provided a sponsorship program that benefited the local businesses and also raised funds for community YMCA Family Center’s Youth Scholarship Programs.
Each Banner contained a Core Value and also a Sponsorship
For example “Faith” and “Youth Basketball”
See examples at the Dr. Phillips and Blanchard Park YMCA locations (fields, pool and basketball court)
*the program began with The Business Card Exchange, then was transferred to Media that Sells and finally to Game Plan Media. In addition to Banner Placement, Game Plan Media also coordinated Community Events to raise money for youth scholarships. All of these companies were managed or owned by Laura Burk.